If you want to hit the mark of success in your marketing efforts, then you have to be sharply focused on what you're selling and to whom. Like a double-edged sword if you like.

Let's use the business opportunity niche as an example. Business opportunities are a dime a dozen. What sets yours apart from the crowd? Why would anyone or I want to join? This is called your unique selling point. The question is, do you have one?

This is what you must promote to get the success you desire. It could be a product feature, a superior level of support service, a product's versatility, an aspect of your guarantee or something that's original about the opportunity. If you're not sure what your unique selling point is, then brainstorm with your mentors and peers to identify it.

If you don't have one, then go back to the drawing board. Create one if it's your own product. If it's not, then talk to the owner of the product with a suggestion or two. This in itself is an opportunity. Alternatively you could market it with additional products or services to make it unique.

The other edge to your marketing sword is your target market. You must drill down to where the buyers are. If you use email marketing then make sure they are optin for business opportunities and not something else. If you advertise in ezines, then make sure the ezine is focused on business opportunities. If you use adsense then you can get an income by carefully selected keywords. If you are an affiliate marketer then make sure your landing page is optimized with keywords.

This combination can either promote your product's unique selling point to your targeted niche market or it sends targeted traffic to see your product focusing on its unique selling point, depending on which form of marketing you use. Experiment with all forms of marketing and track the results to find out where you are getting the best results.

Remember if you are buying traffic "hits", they are not necessarily targeted to your niche. 100 targeted visitors to your site may be of much greater than a million hits from all the extremities of the web. So pay close attention to where they originate.

If they're good quality make sure you capture them with an optin offer to your mailing list, then treat them like gold. Give them quality content in your emails and not just continual pressure to buy your products. Don't send too many emails on a regular basis and never give their address to anyone else. Ask yourself would you want to receive the emails you send or would you opt out?

Ray Burton is an internet marketer providing resources for newbies and experienced marketers. Check out his recommendation for a home based business at: http://www.cyberchoices.info

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