Question

I run a growing advertising company in the UK and I’m looking for some cheap ways of sharing ideas with other offices around the country, and also now that we are getting more national clients we need to be able to show them our progress without having to travel all the time. We’ve tried conference calls but if the client can’t see it then it is a waste of time. E-mail is okay, but it will sometimes be days before we get a response and then it’s only an "I’ll get to this as soon as I can" e-mail. Help!

-Outgrowing the UK

Answer

Well you may or may not be happy to know that yours is a common predicament. In an effort to shift with the industry many companies find themselves taking on clients that are out of their immediate area and working with people from other companies. This can put a strain on budgets and can really extend lead times while lowering production numbers. A growing company can’t afford to waste time or money. As a solution to this problem many companies are utilizing web conferencing services offered through various conference call service providers. These services cover a wide field of options. From a simple text based web applications to a full conferencing interface complete with video and voice communication. A web conference is comparable to a conference call, but with the addition of the ability to share visuals with multiple parties. You get immediate input on your designs and can find out if your client thinks the work you’re doing is stunning or whether it’s a dud. The type of software provided by the conference call service provider should match your needs. Don’t get sucked into bells and whistles you don’t need or will not use. In your line of work though the use of video could prove invaluable to landing a major sale or even ensuring that you are a company’s first choice.

Dean Iggo is the webmaster of www.cheapconferencingsolutions.com a website providing the answer to what is web conferencing and information on the best services and providers for you and your company

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