Salman Momen, head of TME's UK media practice, will speak in a session entitled as "Evaluating Different Strategies For Selecting Mobile TV Content" at the IIR's Mobile TV and Video, to be held at London on September 25-28. IIR's Mobile TV and Video aims to evaluate the key business models, and determine your role in the broadcast TV value chain.

The IIR's Mobile TV and Video will aid to maximize revenues from mobile TV and video services. It will optimize the design, presentation and access to mobile TV services. Moreover, it will create compelling content for mobile TV and video. In the IIR's Mobile TV and Video, you will witness the development of attractive mobile TV and video propositions through effective marketing, packaging and pricing.

This 4 day events will be attended by the managers, head of departments and directors of business development and R&D, interactive services, new media, partner development, third party services, entertainment, data services, mobile services, mobile content, channel strategy, consumer marketing, TV & video product strategy, content acquisition, video and MMS.

The list of key speakers includes some of the big names of the industry. Some of them include John Cullen, Head of Mobile TV and Broadcasting Technology, O2; Voytex Siewierski, Senior Executive Director, DoCoMo Europe; Dominic Strowbridge, Marketing Director, BT Movio; Shawn Mandel, New Production Manager, Rogers Wireless; Jonas Kronlund, Technology specialist, Elisa Corporation; Jukka Helin Director, Marketing, Products & Services, TeliaSonera; Gunnar Garfors, Director of Mobile Services, Development Division, Norwegian Broadcasting Corp. (NRK); Khaled Nuseibeh, MDS Team Leader, Fastlink; Ervins Kampans, Head of Technology Research, Latvijas Mobilais Telefons; and more. By taking active participation in IIR's Mobile TV and Video, Capgemini sets an example of the fervent role played by the Big Four firms in serving the cause.

For more articles please visit : http://www.big4.com/newsletter/Big4Sept2006Vol-4NewsLetter.htm

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