Your goal as a marketer is really to monetize your site as quickly and as easily as possible, and in the process, build your list along the way.

There are all sorts of different ways to think about doing this.

If you're an AdSense publisher, it might be smarter to have AdSense only after people subscribe to your list. And, it might be smarter only to show the AdSense after people have told a friend.

Do you see why?

The reason is because if you don’t have these people on your list and if they are not telling friends, then you can’t ever monetize those people again. They visit your site and then leave and go to the AdSense ad site, and forget join your list. If they are on your list, you can monetize them over and over again with ways that are much more impactful than AdSense.

Until they subscribe, don't show the AdSense because people might be turned off by it and not join your list. Or, like I said, there are all sorts of different ways to think about this. Maybe when they subscribe, the AdSense disappears because you already captured their names and addresses for your list, and then you can follow up on and make recommendations on products that they would benefit from. Test these!

Maybe do an A/B split test, where one page has AdSense and the other doesn't. See which one works best, and then go with it. But keep testing. Test your headline; test your subscribe button. You can test all the elements of your page--one test at a time. For instance, don't change your headline and the opt-in button at the same time. You won't know which prompted the viewer to join your list.

Here's the thing: When it comes to implementing marketing strategies, don't take too much time to do them before you test them. Then if they don’t work, you took a lot of time to think about something that didn’t work.

I would recommend that you send out a press release, today, or at least first thing in the morning to drive traffic to your squeeze page, which should lead to your sales letter or the sales letter of the product you're promoting. A press release about your new site will get some traffic.

You also want to use pay-per-click. The reason you want to use pay-per-click is before you find list members and everything else, you can check your conversions and see how everything works. I would use pay-per-click and get rolling with that right away.

You know, whatever your budget is: $5, $10, $100, or $2,000, whatever it is, spend that. You want to go low. You can spend $5 to $10 a day. Focus on split testing and tweaking the squeeze page and the sales page until you get it making money for you on $10 a day.

The whole thing is... Don't Wait! Take action immediately and don't let anything stop you. If your squeeze page sucks, you can make changes to it, until it doesn't suck anymore. Yet, it's out there the whole time, getting some response. If you had nothing working for you, you'd be no further in buiding your list.

Tellman Knudson is CEO of OvercomeEverything.com. Learn how to build a powerful and responsive list quickly through his premiere list-building course, MyFirstList.com. For more information on list building, click here.

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