Smashing the Myth of the Press Release — stolbard

Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.

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What Are We Teaching PR Students? — Bob Kelly

By the end of their course of study, and above all else, PR students should have learned that they must alter individual perception leading to changed behaviors among their most important outside audiences.

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Managers: Should Your PR Budget Stress Tactics or Strategy? — Bob Kelly

If tactics are the name of the game for you, it really means you are not planning to effectively alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.

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PR's Only True Measure — Bob Kelly

Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?

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Six Tips For Perfect Email Pitches — Harry Hoover

Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.

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Steps to a Writing an Effective Press Releases — Diana Ennen

An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.

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Managers: Let's Call a Spade a Spade! — Bob Kelly

Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations.

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33 Reasons To Do A News Release — Harry Hoover

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.

Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.

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Google News - Just another article announcer? — Martin Lemieux

In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?

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